MVP: Ed Rigsbee's Member Value Process

Rigsbee's Member Value Process^TM

Rigsbee's Member Value Process^TM the Gold Standard for Associations

Determining the Yearly Sustainable Real-Dollar Value of Association Membership, the Foundation for a Successful Member Recruitment Campaign

Ed Rigsbee's Member Value Process^TM; why is it so crucial in member retention for today's trade associations and professional societies?

In order to continue paying dues, your members must believe they are receiving value commensurate with their investment. While many associations and societies do deliver this value, they unfortunately are awful at explaining and demonstrating the value to their members that they do deliver.
People have more choice today than ever before, where they go to get their continued learning. Associations and societies no longer are the only game in town. Associations and societies must now compete for the time and dollar investments from the people they attempt to serve.
What percentage of the people in your industry that could, no--should, join your association or society do hold membership? ...10 percent? 20 percent? 30 percent? If you do not have at least 75%, perhaps there is room for member growth?
Learn the yearly sustainable, real-dollar value your members receive from their membership investment and tell the world! How in the world can your members promote their own association if they do not understand just how much value they do receive? Ed Rigsbee's Member Value Process^TM conducted live at your next meeting will answer the question.
This process needs to be the cornerstone of your next member recruitment campaign. After Ed conducts his process, let him show you how to then use your new found information to launch a successful member recruitment campaign.

Determining the Yearly Sustainable Real-Dollar Value of Association Membership

How much is your association membership really worth? Today, your association membership is more crucial to your success than any time previous. And, you’re expected to justify your membership expenditure. You are being asked, “What’s the member ROI (return on investment) for your association?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get.

Help is on the way! Business relationship author, Ed Rigsbee, CSP, will lead you through a process he developed to determine the yearly sustainable dollar value of your association membership. Following his session, the next time you are asked about the ROI of your association membership—you’ll have the answer on the tip of your tongue. You’ll dazzle the people back at work with the ease in which you answer their ROI questions.

Determining the Yearly Sustainable Real-Dollar Value of Association Membership

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This is a facilitated session by Ed Rigsbee, one that every association in North America should experience! Ed is the only consultant in America that facilitates his proprietary Member Value Process. It's not an easy process, but easily worth 10 times the cost. Associations that are open to learning and having the mirror brought up real, real close; will benefit. If this is not your association, please DO NOT book Ed for his Member Value Process.

How much is your association membership really worth? Today, your association membership is more crucial to your success than any time previous. And, you’re expected to justify your membership expenditure. You are being asked, “What’s the ROI (return on investment) of your association membership?" You know that the networking and education opportunities have been invaluable to you, but you are now being asked to put a dollar value on what you get.

Special note to meeting organizer: This is a facilitated process rather than a presentation. As such, the absolute minimum time necessary to successfully complete this process is 90 minutes. For this process to succeed, there must be a reasonable representation of the association's membership in attendance. Because this is a process, the members need to be informed that this is a "working" session in which they will be expected to participate. To be successful, it is better to schedule this session earlier in the conference rather than later. If scheduled for the last day of a conference, this must be the lead program of the day. I have conducted enough of these sessions to know what works, and what does not work, please yield to my experience in this matter. -Ed Rigsbee

Client Comments:

"This [Member Value Process] was very timely and our poll from those in attendance was off the charts; they liked you [Ed Rigsbee] and they learned from you." -Jay Hagins, President (2004) Houston Society of Association Executives

"Before and during the conference, we were impressed by your willingness to get involved with our association to better understand how we operate. As a neutral third party, you gave us some valuable insights into how we might improve ASQ" -Laurel Nelsen-Rowe, Managing Director, American Society for Quality

"Additionally, your member valuation session created great value for us. We now can better communicate the high-level return on investment our members receive from their membership." -John Fullerton, Vice President, National Frame Builders Association

"It was obvious to me that you did your research on our industry. From the additional breakout session on member value, that was enlightening, to the post-conference article you wrote for us about all that NADCA does for its members, you really delivered." Aaron Mindel, Executive Director, National Air Duct Cleaners Association

"Thank you for doing a fantastic job of customizing your presentation to the focus of our meeting and the needs of our attendees. Your skill of educating with humor kept attendees alert, curious and appreciative of the message which all associations need to contemplate - membership value. Our Fall Education Forum is meant to be high level education and I would recommend your session 'Your Members are asking: "What's in it for me?"' to anyone!" -Rick Brush, CEO/President, California Society of Association Executives

"Your presentation was well informed and provided a wealth of information in a concise and humorous manner. Participants enjoyed having the opportunity to hear your insight on partnering and gave the program a rating of excellent." -Kerry Parker, CAE, Executive Vice President, Northern California Society of Association Executives

"The information you shared with the membership was extremely useful and interesting." -Larry Vinson, Executive Director, Alabama Council of Association Executives

"Valuable information...thoughtful and useful guidelines." -Joan Tezak, CAE, CMP, Executive Director, Colorado Society of Association Executives

"Attendees rated your sessions good to excellent and the comments included: Nice powerful message with funny & lighthearted style. Good exercise on membership value $. Great ideas!" -Jane Svinicki, Executive Vice President, Wisconsin Society of Association Executives

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