Sponsored Member Recruitment Campaign

Are Your Current Sponsorship Dollars Delivering the Value Your Company Needs?

Get more sponsorship bang for your buck. Tired of giving money away without seeing direct results? If your organization is a major supplier to a particular association or industry, sponsoring a specific member recruitment campaign will benefit you in many ways:

• Your sponsorship dollars will deliver the marketing traction you need through invaluable brand positioning; owing the perception in the minds of industry players that your organization is a selfless stakeholder in helping to improve the industry.

• Long-term brand exposure on collateral materials; company name and logo on new membership recruitment brochure and opportunity to have the same on one of Ed Rigsbee's alliance books, to be given away to attendees at recruitment campaign launch. Books are kept forever while handouts are tossed-out soon after the meeting is over.

• More customers, more sales and more dollars. The more members in an association, the more attendees at their conventions and expos; affording you more opportunity to sell to more customers more of your products or services. Everyone wins! 

Sponsor a Surefire Grassroots Membership Recruitment Campaign Now!

The association and its members get:

-More Members Means More Influence in Your State House

-More Members Means More Business Improvement Programs

-More Members Means More Value for Your Current Members

Here's how it works:

Step 1: Ed will conduct his proprietary Member Value Process for determining the yearly sustainable real-dollar value of membership at your next mid-year meeting, chapter meetings, or similar gathering. This will become the cornerstone of the grassroots recruitment campaign.

Step 2: Ed will help you to develop your full-color membership recruitment brochure from your Member Value Process findings. The brochure will basically explain why it is a good business decision to belong to your association. This information both helps in member retention and in recruitment.

Step 3: Ed will deliver a keynote presentation, Growing Your Business with Smart Alliances, at your annual meeting. The presentation starts out explaining various collaborations. Then Ed moves into the idea of your association being one of the best collaborations in the industry. He then transitions to sharing the benefits and return on investment (ROI) your members enjoy, enroll your members in seeing the value they already receive and recruit your members to become evangelists for your association. Ed will evoke a commitment from your members to go back to their geographical locations (grass roots) and handout at least 10 brochures each, to colleagues and suppliers. Ed's job it to help you turn your current members into Membership Evangelists for the association. This is just the beginning...

Step 4: Your board of directors will divide up the membership and make member calls after 30 days to inquire on their results. No pressures, just friendly follow up and an offer to refill their brochure supply. Soft follow up throughout the year is quite important.

Step 5: Paid staff and the board of directors will start to work on improving member retention through better member engagement using technology to increase capabilities. Many of these ideas will have come from the Member Value Process session. The board and staff will be charges with finding even more ways to deliver value to the members. At this point having Ed Rigsbee travel to present findings at regional and chapter meetings could prove useful if you have determined a member recruitment target; percentage or actual number.

Step 6: You will need to plan for a larger convention the following year, enjoying the participation of both new and younger members. You will also need to decide how you will use the additional revenue from new members to better serve your industry through education and influencing legislators.

"Additionally, your member valuation session created great value for us. We now can better communicate the high-level return on investment our members receive from their membership." -John Fullerton, Vice President, National Frame Builders Association

Sign up for Ed Rigsbee's Association Executive eCommunication:

"Attendees rated your sessions good to excellent and the comments included: Nice powerful message with funny & lighthearted style. Good exercise on membership value $. Great ideas!" -Jane Svinicki, Executive Vice President, Wisconsin Society of Association Executives

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Growing Your Association, a Division of Rigsbee Enterprises, Inc., Est. 1981

1746 Calle Yucca, Suite 200, Thousand Oaks (Los Angeles area), CA 91360, USA

+1 805-498-5720

Ed@GrowingYourAssociation.com